Robert Louis Hamburg

Are digital and social media marketing agencies worth it?

People often want to know if hiring a digital marketing agency is profitable. At the end of the day for a business ‘money out’ needs to be less than ‘money in’ and this article focuses on that dynamic. If you’re torn between doing digital marketing yourself or hiring one of the many digital and social media marketing agencies to operate on your behalf, there are a number of critical aspects to consider, like your budget, level of expertise and access to resources. In this post, we explore the p

What is the GTM code snippet?

GTM can be thought of as an online system which helps organise where your website or apps send data. Doing so helps you track user behaviour on your site via other platforms such as advertiser accounts. After you’ve created a Google Tag Manager account, you’ll be prompted to create a container. It is simply a place that handles data online. It’s in this container where we can configure where data from your website is sent. GTM is like a traffic manager for data. You might send different signals

An Overview of Social Commerce for 2022

After a night of selling and entertaining, a livestreamer has sold millions of dollars worth of products to her endless number of followers. It's just an ordinary day in the life of Viya, a 34-year-old woman who is a social media sensation, billionaire, and queen of livestream shopping in China. Livestream shopping is a multi-billion dollar industry in China and an example of how social media has evolved to become the people-powered, digital retail entity that it is today. Now, shoppers can dis

Ecommerce Content Marketing Trends and Inspiration for 2022

An Overview of Ecommerce and Digital Experience Terminology

The world of eCommerce and digital experiences wouldn't be complete without their buzzwords, and there are always new ones to learn about. While this is by no means an exhaustive list, it's an excellent place to get started if you want to explore some of the latest topics and terminology in eCommerce shopping experiences. Your web content not only needs to be accessible on multiple devices, but it must also comply with the international standards, laws, and directives which aim to protect those

Best Practices When Using 'Complete the Look' Technology

Personalization, AI, and product discovery are hot topics in retail right now. The key question retailers are trying to answer is: how do I show the right products to my customers at the right time? Complete the look fits right into the mix. Read on to learn what it is, and what best practices to keep in mind. What is “complete the look” technology? What’s now a must-have for online fashion and furniture stores is complete the look or shop the look technology. Essentially, when people are loo

Shoppable Content: From Browsing to Purchase

In industries such as fashion, where visuals, displays, and looks are paramount to inspiring shoppers, a big challenge for online retailers is narrowing the gap between engagement, purchase intent, and selling their products. In practice, that might be going from the content source (an image, video, or social media post) to adding a product to cart, before paying for it and completing the transaction. With more online content than ever, brands have looked at how they can make that experience a

How Visual Commerce Connects Brands with Their Audiences

Would you buy a brand new car without trying it? What about a dress? Or a three-piece suite? You'd have no idea how that dress would look on you or if that three-piece suite would go with your wallpaper — let alone fit into your living room. There are many items that consumers typically try before buying. And ordering these online is something they're not used to — or hesitate to do. So, online retailers need a more sophisticated approach to visuals than just a handful of small product images

The Fashion Ecommerce Trends Shaping How We Shop Fashion

When it comes to shopping fashion, online or offline, shoppers are buying looks. And they could see a branded look anywhere — walking past a retailer on the high street, the back of a bus, on Instagram, or in an online catalog. By nature, eCommerce stores have always been transactional, and for fashion eCommerce, this hasn't been the best way for them to get their looks and image across to their audience online. They also haven't always been designed to give an optimal branded discovery experie

Overcoming the Challenges of Replacing Print Catalogs with Digital Ones

Gone are the days where TV, radio, and print dominated marketing budgets. Today, online retailers define their marketing budgets by their spend on digital channels like social media, email, and search engines. With pandemic-catalyzed digital transformation, pressure from stakeholders to be a sustainable business, and consumer behavior changes—print catalogs are being disrupted by digital ones. In this post, we explain how you can overcome the challenges you'll face as you make the transition f

Over 50s Couch To 5K training programme | PensionTimes

What is a Couch to 5K, and why do one? Would you rather binge-watch on the latest Netflix series that everybody’s talking about, or run in your local half-marathon? A couch potato will settle for the former any day. But what if you could become a fitter, healthier and slimmer person by just running a fraction of that distance? You don’t need to run a half- marathon to get these health benefits. You can start with a 5K. And who knows? You might one day be one of the runners in your local half-m

Easy Exercises For Inactive Over 50s | PensionTimes

Juggling family, friends, and work often leaves little time for exercise, and by the time you retire, you might not be able to remember the last time you did any training at all. You’ve become inactive. Inactivity causes your muscles to atrophy, resulting in losses of strength, balance, coordination, and not to mention, weight gain. For many over 50s, there is one big hurdle that stands in their way of being fitter: finding the motivation. Whether you’ve got type two diabetes or you’ve notice

Fortnite creators sue Apple and Google

Epic games, the creators of Fortnite, is suing both Apple and Google for violating antitrust laws, and is urging everybody to “join the fight” against their alleged monopoly over the app payment processing market, with #freefortnite. On Thursday last week, Apple removed the immensely popular online game, Fortnite, from its app store for breaching their in-app payment guidelines. Shortly after, Google followed suit and removed the game from the Google Play Store. In an effort to fight against t

How to Improve Your Balance | PensionTimes

As you get older, your muscular strength naturally begins to deteriorate. When coupled with prolonged periods of inactivity, your balance suffers. Eventually, you might find yourself not moving around as much because it’s difficult, and you see less of your friends and family. The combined effects of declining physical fitness, strength, and mental wellbeing can drag you into a downward spiral; and significantly increase your risk of having a fall. A fall or a series of falls might result in h

The race to build the fastest quantum computer

Quantum computers will tackle problems far beyond the reach of our existing technological capabilities. In efforts to “challenge its adversaries”, the US government has started a $1 billion quantum computer plan. These supercomputers will revolutionise materials development, overhaul the development of new drugs, and supercharge financial investment strategies. Meanwhile, China has also invested billions of dollars, while the likes of US companies such as IBM, Intel and Google are in a race to

Going To The Gym For The First Time At 50 | PensionTimes

Congratulations! You’ve decided that enough is enough and it’s time to get your booty to the gym for the first time at the ripe old age of 50! You’re tired of not seeing the pounds fall off when you change your diet, and you know that if you try harder, you can still look good naked. You’ve finally realised that it’s going to take blood, sweat and tears to get the body you desire. Going to the gym for the first time can be a daunting experience, let alone going for the first time at 50, so here